HBO launched an addiction campaign at march the 15th (few days ago), along with the help of some hefty sponsors.
The Addiction Project is produced by HBO in partnership with the Robert Wood Johnson Foundation, the National Institute on Drug Abuse (NIDA) and the National Institute on Alcohol Abuse and Alcoholism (NIAAA). (HBO website)
At first glance, one can certainly tell that lots of hard work and research has went to this project. They are utilizing all media channels to get the message across. HBO series special, nice website (Very nice actually), a podcast, DVDs, a full resources section, and books which you can purchase on-line. I first heard about this campaign this morning when i watched their first (or second) HBO show. If you are interested, please keep an eye out for their full schedule.
After spending an hour on their website and going through some material, i can say with confidence that this campaign is right on the money. I sincerely hope that their campaign will hit home with many people out there.